MAStery

Blog: May 04, 2010

Article Overview: Part 01 in a series of discussions on m-commerce, strategies, and the trends that effect your business.

M-commerce, Shopping Carts, and Your Online Business Part 01

When it comes to technology, it seems that each iteration of a feature or function or platform is promised to be the next great Holy Grail or transformative experience that someone desperately wants you or your business to adopt; to take notice of; to  invest resources in. The pundits are preprogrammed to tell you that said feature or functionality or platform must be exploited or taken full advantage of, or as through some Delphic oracle pronouncement, suffer the somewhat dubious consequence that your competitors will undoubtedly aggressively pursue this feature or functionality or platform and reap the rewards whilst your lapsed attentiveness will ensure your eventual fall into insignificance and

Blog: Mar. 14, 2010

Article Overview: Discussion on sales tax management best practices for ecommerce software and online businesses.

Sales Tax and Your Shopping Cart Software or Who's the SUT Magnet Now!

Running an online or Brick & Mortar (B&M) business and not having a way to manage your sales tax are just a bad, bad, very bad combination. You risk legal and financial complications that are not only onerous, but just downright nasty! Let me be clear on this, if you are running an online business, your shopping cart software must allow you to effectively and efficiently manage your Sales Use Tax (SUT) or integrate with a system that manages your tax liabilities for you. more
By Derek Stringfellow, CMO, Head Divinity Evangelist

Blog: Mar. 07, 2010

Article Overview: Discussion on abandoned shopping carts and best practices to reduce abandonment.

Reducing Abandoned Carts or How I made my shopping cart play nice with my business.

So, there you are sitting in front of your computer, looking at your ecommerce business. You see lots of traffic and you are getting a decent amount of business, or so you think, until you start looking at your reports. What’s this? 20%, 30%, even 40% of your prospective customers are abandoning their carts? What? What does that mean, you ask yourself? more
By Derek Stringfellow, CMO, Head Divinity Evangelist

Blog: Dec. 15, 2009

Clearing The Dust

I want to thank everyone for the kind words you have given in regards to our new site launch. I want to apologize for some of the current missing content and promise you everyone is working hard in updating the information as quickly as possible. Our new Divinity E-commerce platform is being lauded and praised by many and this is only the beginning. more
By Derek Stringfellow, CMO, Head Divinity Evangelist

Blog: Dec. 03, 2009

And So It Begins
We are really excited about the Phase 1 release of our new shopping cart platform, Divinity. Well I guess I should say the Divinity E-commerce Suite 2010, since the marketing guys get all bent out of shape when we do not refer to things the way we should. more
By Derek Stringfellow, CMO, Head Divinity Evangelist