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Features
General
Encompassing

The Divinity E-commerce Suite platform empowers any designer or developer to create professional e-business solutions for any business model.
Divinity E-commerce Suite’s template based system enables a developer to quickly provide greater value to any project through the Divinity Feature Set and the Smarty Template Engine. Divinity performs a vast array of tasks in an elegant and intuitive interface using leading technologies, including AJAX, jQuery, and more.
Additionally, with a growing set of new features, management tools, and Divinity Apps, you are always assured that whatever function or technology you need, it will be available in the Divinity E-commerce Suite.
Divinity uses MVC architectural pattern. The pattern isolates business logic from user interface considerations, resulting in an application where it is easier to modify either the visual appearance of the application or the underlying business rules without affecting the other.
This means that updates, upgrades, and any customizations will not affect the core platform. You can have a system built for your unique online business needs and always have the most current version of the Divinity E-commerce Suite.
Additionally, we use Data Abstraction for a best-in-breed framework architecture.
The Divinity E-commerce Suite platform is capable of fitting any business model! From B2C, B2B, In Store Pickup, Drop Ship, Wholesale, and more. The Divinity E-commerce Suite comes standard with built-in core support for:
- Item & Service Sales
Create online stores and membership sites for your specific needs. - Auction Sales
Perform sophisticated selling of products and services through our EBay Account Manager App. - Dynamic Content Delivery
Delivery database driven information in one seamless environment
The Divinity E-commerce Suite's core components are based upon open standards and non-proprietary technology.
Why is this important?
This means the Divinity E-commerce Suite enables you to use the vast resources of the world's development community to create your e-business solution.
Nothing restricts you from taking advantage of local developers, your in-house IT team, or the MAS Engineering Team in the development and customization of your online presence.
The Divinity E-commerce Suite offers you a fully open standards compliant, professional solution that allows unprecedented exploration of existing and developing technologies.
The Divinity E-commerce Suite is designed to leverage your exiting skills. If you know how to use HTML, then you know how to use Divinity!
- You are given a retail storefront template.
- You can customize this template to quickly build a full featured e-business solution.
- You can easily add your knowledge of CSS, PHP, JavaScript, and more, to further enhance your solution.
The Divinity E-commerce Suite is easy to learn, easy to use, and easy to manage.
The Divinity E-commerce Suite is designed to be 100% programmable and expandable through the use of our API, Smarty Templates Engine, and W3 Consortium standards.
This does not mean that the Divinity E-commerce Suite is not capable of supporting proprietary technologies like .Net, web services, etc.
This simply means we have ensured that you will have a product that can fit the specifications initiative of any existing and emerging technology.
Regardless if you are a small 3 product e-commerce site or multi-million inventory storefront solution, you are assured that the Divinity E-commerce Suite can meet and exceed your needs.
The Divinity E-commerce Suite can be quickly extended through our Divinity Apps , JavaScript, and PHP, and custom programming. You can take this a step further and create any number of APIs to integrate 3rd party services and technologies.
The Divinity E-commerce Suite is the perfect tool for Web Designers. Our Designer friendly / XHTML compatible storefront template framework is 100% customizable. Additionally, you can override design and layout at the item and category level, which means you can have a specific look per item or category!
Divinity Apps Makes Divinity E-commerce Suite Your Solution Of Change!
We have designed the Divinity E-commerce Suite to be an organic application, capable of growing and adapting to the needs of your business, online and offline.
This is done through the use of Divinity Apps, which are full featured programs created by Make-a-Store and 3rd party developers to run specifically on The Divinity E-commerce Suite.
- Shopping Cart Software tailored to your business!
- No overhead costs for functionality not wanted?
- No need to limit yourself to lesser products and constantly have to upgrade to newer and more expensive e-business solutions?
With Modular Scalability thru Divinity Apps, The Divinity E-commerce Suite is the only e-business solution you will ever need.
"Wise Investment! Divinity Fits Your Budget!"
The Divinity E-commerce Suite is unlike competing shopping cart software products. Divinity is designed to grow as your business dictates. Every aspect of Divinity has been developed to give you the greatest flexibility in building a successful e-business solution.
No huge overhead! No excessive initial capital expenditures! No restrictions in the size and dynamics of your business! You are able to add new features and functionality whenever you want and whenever you need.
Divinity is the intelligent choice for creating professional solutions!
The Divinity E-commerce Suite allows you to administer multiple online businesses. Manage multiple stores from one back office administration system - each storefront can have shared or separate items, categories, users, order management, and more.
The Divinity E-commerce Suite full array of marketing tools uses a Rules & Logic System that allows for the creation of powerful and intelligent marketing campaigns. Each campaign enables you to automatically identify, target and engage your customers personally.
This includes campaigns for:
- E-coupons
- Gift Certificates
- Newsletters
- Sales.
The Divinity E-commerce Suite takes 15 years of customer feedback into consideration when creating our Adaptive Order Workflow system. Regardless of your business model, The Divinity E-commerce Suite can meet your business needs. All inclusive order workflow management, including:
- PDF printing,
- Barcode/Shipping integration,
- 3rd Party integration, and more.
The Divinity E-commerce Suite is capable of managing your 3rd party sales channels. One solution to manage your online sales and marketing initiatives.
- eBay Account Manager
- Amazon Pro Merchant Systems Integration
- Amazon Seller Central Account Manager
- Buy.com Account Manager
- Overstock.com Account Manager
- UBid/RedTag Feed Manager
- Plus all of your Item Comparison Site Account feeds.
The Divinity E-commerce Suite takes your solution security seriously. Divinity has numerous built-in fraud protection tools, as well as support for:
- Maxmind
- Lexis Nexis
- PreCharge
- TargusINFO
The Divinity E-commerce Suite has a unique solution for image rendering, which allows you to upload one image and output that image to various sizes and dimensions.
Divinity allows for dynamically watermarking and overlaying images based on inventory control (e.g. Almost Sold Out, Last One).
The Divinity E-commerce Suite has a series of built-in forms and tools at the item, category, site, and template levels which allows for direct management of content for your SEO/SEM initiatives. Your storefront URLs and Meta information is presented per the dictates of your SEO/SEM campaigns.
The Divinity E-commerce Suite has a number of easy to use tools that enables better relations with your customers. From account messaging to an internal shared notes system, the Divinity E-commerce Suite enables you to put to use "Best Practice" methods which enable a greater return on your investment. Additionally, our professional development services, and partner technology integration allows you to fully explore and customize a CRM method specific to your business model.
The Divinity E-commerce Suite takes full advantage of today's technology by providing your customer/user with a set of powerful management tools including:
- Sending messages directly to you through your solution;
- Commenting on specific products, services, or;
- Managing a full featured user account.
You will empower your customer/user with the ability to effectively and efficiently become more productive and satisfied.
"The power of the Web is in its universality. Access by everyone regardless of disability is an essential aspect."
-- Tim Berners-Lee, W3C Director and inventor of the World Wide Web
The Divinity E-commerce Suite platform allows you to meet any criteria for user accessibility according to U.S. law and international standards. Additionally, you will find within our support area many reference tools to help you achieve this goal, if needed.
Divinity uses load balanced/cloud hosting to organically grow with your business. This means that whenever you need additional computer and IT resources for the growth of your business, Divinity is capable of immediately allocating those resources to your online business.
Divinity can be adapted to meet the language, cultural and other requirements of a specific target market (a "locale").
All aspects of Divinity transactions are audited to clearly tell who made changes and when.
Divinity uses its own search tools for storefront and back-office operations. These tools are customizable, provides advanced search filters, sphinx / full text searching, search misspelling suggestions, and caching.
The Divinity E-commerce Suite uses many of the world's leading technologies in scalable data and information management. We also are always developing and employing all proven enhancements in performance and efficiency.
The Divinity E-commerce Suite is compatible with any third-party database program capable of importing or exporting to a CSV file format. Nearly all programs (Microsoft Access, Excel, QuickBooks, UPS, Stone Edge Technology etc.) can support the CSV (text) format.
The Divinity E-commerce Suite allows you to easily embed almost any technology available today! Using our Media Library Management system, you can dynamically associate any multi-media element to a specific item.
From Flash to MP3s, you can manage almost any media technology. Add our MAS Web Services, and you will find that you have functionality NOT available anywhere else!
Manage other business accounts from Amazon, eBay, Yahoo! and more!
Automatic upgrades included with all managed hosted accounts.


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